A friend showed me a website called Alexa.com which is a "web information company." This site is pretty helpful for providing amateur "Internet Marketers" with some free and basic web analytic tools. For instance it told me that many users were finding the Santa Rosa Medical Center's website by searching for Santa Rosa Hospital (as it was once called many years ago). That information will help me retool some things behind the scenes, build a better website, and allow people who search for "Santa Rosa Hospital" get accurately directed to the Santa Rosa Medical Center. Also, the information provided me with a baseline for number of visitors and SRMCFL.com's page rank. Now that I've made some changes to the website, I am hoping to see our ranking improve slowly.
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